Nutrition Myth #4 Healthy Eating Is Expensive

I can’t afford to eat healthily.

How often do we hear that healthy eating is expensive?

Often this statement is TRUE…

‘Health’ food sales are expected to reach $1 trillion this year, according to Forbes, and it has been polled that 88% of people are willing to pay more for ‘healthier’ foods. (Neilsen’s 2015 Global Health & Wellness Survey)


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Often the foods in question claim to boost health and improve our chances for weight loss.

This statement also applies to energy (calories)

In many cases energy (calories) is quite cheap.
Per unit of energy a Mars Bar is quite cheap compared to an Iceberg lettuce.

Both around 50p but you get more energy (calories) for your pennies buying the Mars bar.

“But Sam, you said it was a myth?”

Healthy Eating Is Expensive!

Ok, so here is why it’s a myth, or a misconception at least.

Obesity is a killer, its responsible for many health issues today and as a nation the UK (like the US) is leading the way in the epidemic.

We live in an Obesenegenic environment, you can make a call and within 10 minutes a Pizza will turn up on a moped (with a driver obviously).

When we walk into a supermarket we are spoilt for choice with foods that are hyper palatable, high in calories and often highly processed (chocolate, cakes, ice creams, flapjacks).

These are all readily available and relatively inexpensive.

With this in mind we are told to avoid many of these foods and look for healthy alternatives.

The health food industry is aware that people, now more than ever, are becoming more health conscious and really want to make the changes. People are looking for healthy eating options.


Food companies are now trying to screw you into paying more for the perceived healthier alternative.


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Have you noticed the growing trend of the ‘Free From’ isle at the supermarket? This stuff if for another blog… I’ll try to stay on point.


I’ll use oats as an example, purely because it was brought up recently at our gym.

One of our awesome members posted a picture into our members Facebook group (we do live feeds, Q&A’s etc in here weekly to help our members).
It was a picture of some ‘Super Goodness Oats’.


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The packaging was stating all sorts of added benefits such as protein, omega 3 and fibre all great things sure.

Oats are a great food to have as part of a balanced diet, this isn’t a myth.

But, the devil is in the dose with the bonus features in health foods.
There is not enough omega 3 in these oats to have any real benefit over and above a supplement or eating some oily fish a few times a week.
100mg per serving a portion of these magic oats, compare that with a portion of salmon that would yield 10-15 times this, you see where I’m going with this.

As for the benefits over just bog standard oats here are the facts:

Magical Oats = £2.50 a pack / 10 servings
112kcal / serving
Protein = 4.3g
Fat = 2.8g
Carbs = 17.4g

[divider style=’full’] Normal Oats (same brand) = £1.75 / Kg this is 32 serving of the same amount!

102kcal / serving
Protein = 3g
Fat = 2g
Carbs = 18g

There is basically no difference. (other than the price)
The protein will come from the milk thats put into both products when you make it so you’re paying over the odds for 1.3 grams.

(this is the same for the Protein Weetabix I’ve seen floating around too)
Both Magic Oats and Standard Oats are good sources of fibre and carbohydrate.

They are essentially the same but the marketing would lead you to believe that the ‘healthy option’ is much better but it’s WAY more expensive.
Thus to eat the ‘healthy option’ you have to buy the expensive products.
Yet an another great example of misleading marketing in the health food and cereal industries. (“Breakfast is the most important meal of the day” being their biggest con)

There are SO MANY examples of this, and its a shame, because people are wanting to make a change, drop fat, become more healthy, they are just being misguided when it comes to actually making progress.


Eating healthily doesn’t have to be expensive, be a savy shopper, don’t get conned or swayed by fancy packets, there is no such thing as a ‘super food’.
Whole foods like animal proteins, vegetables, rice, potatoes, oats, herbs and spices etc are all pretty cheap and easily bought in bulk.


We need to look at the bigger picture, no one food is good or bad, a Mars bar is fine to include in a balanced diet the same way you can buy the cheaper non-magical oats and be not lose out.


Remember if fat loss is your goal then calories are the most important consideration.
Next time you worry about the food shop, think about how much you spend on Starbucks or alcohol on a night out.
Shops that specialise in ‘health foods’ and healthy eating are often overpriced, and you will always spend money on things that won’t make that much of difference.
If it sounds magic it’s probably bollocks.
If you like these foods and have the money then crack on, they wont harm you (just your wallet).



If you want to get on our next 28 Challenge Click on the image below.


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